Fresh8 details partnership with The Telegraph
The Telegraph Group has moved to enhance its advertising and marketing efforts by expanding its partnership with Fresh8 Gaming.
Under the deal, Fresh8, a specialist in sports betting advertising and marketing, will provide its technology to The Telegraph to enable it to offer personalised and contextual adverts to its various sports betting partners.
The new agreement comes after The Telegraph posted record acquisition results for the recent boxing match between Floyd Mayweather and Conor McGregor, after it emerged as one of the best-performing affiliate partners in the industry.
The Telegraph and Fresh8 will now build on this success by launching a native advertising product with betting brands across its online portal.
As part of the expanded deal, Fresh8 will supply its publisher toolkit, which will automatically match operator bets and offer editorial content in native and ad-served environments
“Using the Fresh8 technology for the Mayweather McGregor fight we saw record numbers of conversions, proving this partnership is a win-win for everybody,” The Telegraph’s head of interactive sport Steve Stiles said.
“Fresh8 enables us to offer relevant messaging to our customer base automatically and we have already seen great results.”
Andrew Sharland, chief executive of Fresh8, added: “The Telegraph is a great partner for us; their premium sports content fits perfectly with our ambition to provide publishers with tools that enhance the betting conversion journey, while simultaneously removing the burden of ad generation and distribution.
“By automatically inserting betting messaging into publisher content we are delighted to be helping to generate record results for The Telegraph Media Group.
“This is one of a series of Tier 1 partnerships we will be announcing in the coming months.”
The deal comes after The Telegraph recently confirmed another new partnership with Weekend Football.
Related article: The Telegraph partners with Weekend Football