Harald Neumann, chief executive of Novomatic, speaks to Fantini Research during the G2E trade show in Las Vegas about the company’s progress so far in the US market.
Although he says gaining traction in the US market has taken longer than the company had first hoped, the recent decision to acquire Ainsworth, the Australian company that in September set up a headquarters in Las Vegas, should prove a powerful boost.
He says the US market is markedly different from European markets, citing the greater number of female players, lower volatility, the wider choice of features and the higher average time on device as significant differences.
Although Ainsworth is a publicly listed company, Neumann says at this point there are no plans for Novomatic to go public, particularly as it has sufficient financing to support its current acquisition plans.
Click on the video link below to view the interview (the first two minutes is largely background on the company so you may want to skip this if you’re already familiar with Novomatic).