Gambling-focused marketing agency launches

Ghostfoundry, a new content marketing agency for the global online gambling industry, is to launch this month.

Based in Leeds, England, the agency will deliver bespoke content marketing solutions to online gaming operators, suppliers and other industry stakeholders.

Services on offer include blog post creation, press releases, thought leadership articles and general copywriting, in addition to search engine optimised content.

Content will be created through the Ghostfoundry network of writers, each of which is an expert in online gambling.

Martyn Hannah, director of Ghostfoundry, said: “Given the increasing scrutiny operators and suppliers find themselves under for the ways in which they market to players, content marketing should be front of mind as it provides the perfect solution to the problem.

“Properly executed content marketing strategies allow businesses to build genuine, long-term relationships with their target audience.

“Through authentic, high-value content it is possible to engage consumers and customers, build affinity with your brand/business, and foster incredible loyalty.”