ICS targets LatAm expansion with new solutions packages

Digital marketing specialist ICS-digital is rolling out a new service package designed to help emerging igaming brands grow their business across Latin America.

ICS has designed packages bespoke to each country in the region, providing solutions such as SEO, outreach and content creation for partners.

It also offers access to the agency’s Digital PR department, established last year, as well as its translation solutions and audiovisual content creation services.

Through the package, ICS aims to provide a cost-effective solution to grow in the region. Each is tailored to country-specific requirements, such as putting greater focus on boosting casino keywords in Argentina, with less emphasis on poker and sports betting, to cater to local tastes.

Its Colombian package, meanwhile, focuses instead on added extras brands would need to gain a foothold in a more regulated and competitive markets, such as site audits.

“We’re seeing more and more interest in the LatAm region from brands either already operating in Europe, North America, or Asia and wanting to expand, or brand new start-ups in the region wanting to capitalise on local growth opportunities,” ICS director Charlotte Green explained. “As a result, we wanted to design a services package that focuses solely on maximum exposure within the LatAm region.

“Certainly the region’s passion for sport, the growing interconnectivity spreading throughout the countries, and a regulatory environment that needs relatively little detangling really do combine to make it an attractive proposition.”