iGB Live! 2022 sets new attendance record

The figure represents a 7% uplift on the previous best of 4,694 set in 2019 and a 31% uplift on 2021, when iGB Live! was the first major in-person gaming event to open following the impact of Covid-19.

Reflecting on the event, portfolio director Naomi Barton said: “Of course it’s not just about the numbers: the real measure of success will be evidenced in the post-show research that we conduct with both visitors and exhibitors and the resulting net promoter scores which represent the willingness of attendees to recommend the event to their network.

“It’s clear that our investment in marketing and communications has succeeded in reaching out to a new audience with 32% attending iGB Live! for the first time, 12% representing startup businesses and 8% new to gaming with 26% operating in the US.”

Breaking down the component parts of the iGB Live! experience, she said: “Our strategy of delivering a show floor that represents the entire gaming eco-system and is underpinned by opportunities to network with the industry and generate leads, alongside a content-rich programme of business-centric learning and relevant show features, has proved successful.”

“These are exciting times for the iGB Live! brand, which continues to grow in size and reputation.” The 2022 edition of iGB Live! featured 190 sponsors and exhibitors occupying 4,500 sqm, feature areas dedicated to online slots and the esports phenomenon, a 46-speaker strong conference programme and two in-depth masterclasses.