iSoftBet announces senior marketing and HR appointments

Casino software and games provider iSoftBet has appointed Virginie Luce as its new chief marketing officer, and also brought in Anne Muscat Scerri as head of human resources.

Luce will take on her new role having previously worked as a marketing and communications executive at Microsoft and Vodafone, while Scerri spent time as HR business partner lead at Betsson.

The double appointment forms part of iSoftBet’s ongoing initiative to reshape its management team, having in April promoted Andrew Bonnici to the role of chief product officer.

Neal Garman, formerly of Helios Towers and MoneySuperMarket, also joined as its new chief technology officer in June.

iSoftBet chief executive Nir Elbaz said that the latest appointments will further strengthen the business and support its growth plans for 2021.

“Our new hires and recruitment strategy are testament to iSoftBet’s commitment to the iGaming industry in delivering innovative and compelling products and services, not only to serve our partners but also to entertain consumers,” Elbaz said.

“We can only achieve this by having the best people onboard, throughout the entire organisation, and I’m delighted with the talented individuals we have welcomed in the last few months.”