Laba360 is Burnley’s biggest ever sponsorship deal

Laba360 wants to use its sponsorship of English Premier League football club Burnley to build its fledgling brand and the Turf Moor outfit’s own profile.

Laba360, a new international gaming and betting operator, will be one of Burnley’s principal partners from the start of the 2018-19 season as the club prepares for its first European campaign in 50 years.

Laba360’s logo will feature across the club’s home and away shirts in all competitions; Laba360 will also feature in pitch side and generic branding at Turf Moor, as well as across online and social media platforms in the UK and internationally.

A Laba360 spokesperson told iGamingBusiness.com: “We are delighted to say that the discussions with Burnley Football Club have been very productive. The club is open-minded and interested in our strategy, which will enable us to grow our own brand and Burnley’s own following and name across many markets.”

Laba360 went live recently and will focus on the UK, Asia and emerging markets across Africa and South America. It has partnerships with a number of content partners and aims to add more as it builds up its brand and presence in the coming months.

Anthony Fairclough, commercial director at Burnley, said: “This is the largest financial deal in our history, and the third international company we have had as principal partner, which demonstrates the growing global appeal the club offers companies overseas thanks to our Premier League platform.”