LV Bet partners German Ice Hockey Federation
LV Bet has entered into a partnership with the German Ice Hockey Federation (DEB).
The one-year deal will establish LV Bet as an official partner of both the DEB and the German national ice hockey team.
LV Bet will now benefit from in-arena branding placement on various surfaces at Germany home games, as well as receive tickets to matches.
“As a leading sports betting company, LV Bet aims to become a global brand that represents excellence in gaming and sports,” LV Bet business development manager Marek Czekalla said.
“Therefore, the partnership with the DEB is another step for us.”
Robert Schütt, head of marketing at the DEB, added: “The commitment of LV BET shows the increasing attractiveness of the national ice hockey team in recent years.
“For advertising partners from all industries, we offer tailor-made packages in our hockey-typical, authentic environment.”
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