32Red scores extension to Rangers sponsorship deal

Under the agreement, the length of which was not disclosed, 32Red branding will continue to feature on the front of players’ shirts. 

32Red will also continue its support of Team Talk, a men’s mental health initiative that aims to engage with male football supporters about their mental well-being.

The deal is one of the longest of its kind in British football, with 32Red having sponsored Rangers since 2014.

“Rangers and 32Red have been on a long journey together and I am delighted that our winning partnership is continuing,” Rangers manager Steven Gerrard said. “I was particularly heartened to hear that the vital Team Talk initiative will be continuing as part of the new agreement.”

Kindred Group UK general manager Neil Banbury added:  “We are thrilled to be continuing our longstanding partnership with SPFL Champions Rangers – it’s been quite a journey over the last decade and we’re proud to have played our part in that. 

“More widely, we remain committed to reinventing the sports sponsorship model, so that it benefits the wider community. That is why, as part of this extended agreement with the club we will be renewing our support for the vital men’s mental health initiative, Team Talk.”