Nielsen: US betting and igaming TV ad spend rockets to $153.6m in Q1
| By Nosa Omoigui
A report by television data collection company Nielsen has found that the money spent on advertising online gambling on television has soared in the last three years.
$153.6m was spent on advertising for local spot television in Q1 of 2021 – a staggering 1339.3% increase from the $10.7m spent in 2019. This can be attributed to both the increased legality and popularity of sports betting in the country in the past few years.
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