The Spreadex Sports logo will be worn by the club’s players across the home, away and third kits during Burnley’s sixth consecutive top-flight campaign. The kits are due to be unveiled later this week.
The operator, which offers traditional sportsbook betting as well as sports spread betting and financial trading, said it has agreed multi-million-pound shirt deal with the Turf Moor club, although it did not reveal the precise value. The agreement also includes rights, such as LED perimeter board advertising, player access across the season, and presence across Burnley’s website, CRM and social media channels.
Spreadex said it will work closely with the club on a range of community and charity-based initiatives across the course of the season. The operator also said it would be running a range of fan engagement activities through its digital channels, including ticket competitions.
Ella Cummins, Burnley FC’s head of commercial partnerships, said: “We are delighted to welcome Spreadex as our new principal partner and have been impressed with the commitment they have already shown supporting fan initiatives and giving back to the community. We look forward to working together over the coming season on some exciting campaigns and are thrilled Spreadex has chosen Burnley Football Club for their first sports partnership.”
UK-headquartered Spreadex, which employs more than 150 staff, has been operating since 1999 and is regulated by both the Gambling Commission and Financial Conduct Authority due to its unique product offering.
The club and gaming operator have each vowed to donate £5 to towards Alzheimer’s Society for every third-choice shirt sold.
Spreadex chief executive Dave MacKenzie said: “We are delighted to join the Burnley FC family as main sponsor at an exciting time in both the club’s and our own futures.
“This deal reflects the ambitious growth plans Spreadex has as a company, and we’re thrilled to be partnering with a superbly-run club with such an established history and reputation.”
Burnley has partnered with a number of gaming operators during recent years. Spreadex takes over from Love Bet which ran into financial difficulty, meaning its planned deal for 2021-22 was cancelled.