Affiliate software provider NetRefer has entered a partnership with customer engagement platform Optinize.
The agreement will enable NetRefer customers to run integrated email and SMS campaigns.
Operators will be able to track, monitor and adjust campaigns targeted directly at the affiliates and customers present in the NetRefer Performance Marketing Platform, as well as use the data to adjust and plan campaigns.
“The partnership with Optinize signifies a further commitment from our end to provide our clients with the best integrated marketing tools in the industry,” NetRefer chief operating officer Timothy Buttigieg said.
“The integration between NetRefer and Optinize provides enhanced communication capabilities to our clients, allowing them to efficiently track, monitor and segment affiliate and customer communications.”
Itai Hajbi, founder and chief executive of Optinize, added: “Operators will have the ability to link valuable information stored within the NetRefer Platform and automatically transform the data into goal-focused customer journeys to build meaningful relationships with each of the operators’ affiliates.”
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