New industry marketing agency PRace launches

PRace was founded by ex-Square in the Air account director Nicholas Brown and Aiste Garneviciene, former COO of BetGames.

The marketing agency launches with a 15-person strong team of industry experts. It has offices in London and Lithuania and is focused on data-driven lead generation and end-to-end sales.

It soft launched in 2024 and has been working behind the scenes and now counts more than 10 clients on its roster.

Brown has worked in B2B marketing for 15 years, leading campaigns for brands including Amelco, BetGames, Push Gaming, Evoplay and Relax Gaming.

Garneviciene has spent over 15 years as a C-suite executive in the B2B sector and has experience in scaling businesses. She held the role of COO for BetGames for almost 12 years and two years prior as CEO of Betfamilia in Malta.

“Having been in marketing since the early 2010s and being instrumental in building the success of Square in the Air, I saw a clear opportunity to address a significant gap in the market alongside a fantastic friend and former client, Aiste Garneviciene,” Brown said of the launch.

“The B2B gambling industry is ripe for a more sophisticated, data-led approach to marketing that goes beyond traditional services. We’re here to deliver exactly what every other B2B marketing agency already does outside of our industry – using data-driven strategies to create demand, leads and sales,” Brown added.

PRace starts

PRace projected €1 million in revenue for its first year.

“As one of the founding team members of BetGames in 2012, I know firsthand what it takes to truly build and scale a brand,” PRace co-founder Aiste Garneviciene said.

“From establishing credibility and educating the market, to driving qualified leads and sales. Each stage demands a different strategy and PRace is the first agency that can deliver that. We’re bringing a fresh perspective, deep industry expertise and a proven methodology that’s already serviced 10 top-tier clients,” Garneviciene said.