The PGA Tour, the organizer of the leading men’s golf tournaments in North America, has announced BetMGM as its latest official betting operator.
Under the deal, the joint venture between MGM Resorts and GVC Holdings will have rights to use PGA Tour trademarks in the US. It will also be permitted to advertise within the Tour’s own media and via its partner platforms, and will also create pre- and post-game betting programming.
BetMGM will also distribute highlights to users who have placed bets.
The brand becomes the second operator to partner the Tour, after DraftKings announced a similar deal last week.