iGaming Business is pleased to publish the Gambling UK – Insights form BingAds 2015 report which looks at the UK search trends on the search engine throughout 2015.
Bing's research looks at all igmaing verticals and reveals that poker searches started early in January while online casino searches picked up in February.
Sports betting searches were regular during the summer with volume peaking +16% from March to June while August was busy across all gambling categories.
The document also reveals with vertical is attracting the most mobile searches, the age groups using Bing for gambling search, the average CTR and CPC across key categories and many other nuggets of information.
Click on the e-zine below to view the full report.