Skillz to acquire esports marketing platform Aarki for $150m
| By Marese O'Hagan
Multi-player gaming operator Skillz has announced its acquisition of mobile marketing company Aarki in a move to create a fully-integrated esports advertising platform.
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The deal will see Skillz combine its platform with Aarki’s advertising services and offer advertising across the mobile gaming industry.
“Aarki’s proven machine learning will pair with Skillz’s robust first-party data to create an unrivaled value proposition for game developers,” said Andrew Paradise, Skillz CEO.
Read the full story on iGB North America.