The London-based company will supply Atlas World Sports with its product, which was created to display sportsbooks, igaming and paid fantasy offers to users based on their geographical location.
Atlas World Sports will be using the product to provide its audience with the ability to make more informed betting decisions. The product has also been custom built to match the branding of the US-based affiliate.
Dan Williams, vice-president of client services at SSG, believes that Atlas World Sports will find its growth will accelerate with this new deal.
“We are beyond excited to be working with Atlas World Sports and implementing the Affiliate Management Services system onto their platform,” said Williams.
“They are growing fast, and we are supercharging that growth trajectory with our expertise and technology to manually cut out the time consuming nature of managing sportsbook offers,” he went on to add. “This system will allow their team to focus on other essential tasks as they look to scale.”
Robert Kraft, the founder of Atlas World Sports, also believes the deal will help the company’s desire to scale up.
“As we continue to expand as a sports betting affiliate, our partnership with Spotlight Sports Group will be essential,” said Kraft. “Their innovative and fast-paced capabilities are a key reason why we partnered with them as we look to scale rapidly.
“We are confident that our partnership with SSG will allow us to achieve on all levels of sports betting affiliation,” Kraft concluded.
Recently, SSG entered into a content partnership with XL Media, in which SSG’s racing content will be integrated into some of the affiliate company’s domains.