Slingo details major UK marketing push

Mobile gaming operator Slingo has announced the launch a multi-million-pound television and digital marketing campaign in the UK.

Slingo began the new marketing push on January 27 with the launch of an initial television campaign, which is due to run until April 30.

Produced by SNAP and brokered by Concord London on behalf of Slingo’s holding company Gaming Realms, the television campaign will feature on channels in the UK after 9pm.

Slingo will support this with wider digital activities and will work with Buzzfeed to run a series of social media competitions and live activations during the first half of the year.

Patrick Southern, chief executive of Gaming Realms, said: “Slingo embraces moments of fun which people can experience anytime and anywhere.

“Slingo is very much a ‘fun at your fingertips’ product and our digital campaign and ads showcase the light hearted and enjoyable nature of the brand.”

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