BetMGM signs up Jamie Foxx for new ad campaign
| By Aaron Noy
BetMGM, the betting and igaming joint venture between GVC Holdings and MGM Resorts, has announced that Oscar-winning actor and singer Jamie Foxx will star in its new advertising campaign.
Foxx will become the face of BetMGM’s The King of Sportsbooks campaign, which will promote the offering to players across the US.
He will star in a number of traditional and social media adverts for BetMGM, including a video ad based around the Fountains of Bellagio in Las Vegas, Nevada.
BetMGM developed the new campaign in partnership with the 72andSunny New York creative agency.
“The King of Sportsbooks campaign is the next step in the evolution of the BetMGM brand and Jamie brings a unique ability to tell our story in an incredibly creative and entertaining way,” BetMGM’s chief marketing officer Matt Prevost said.