The five-agreement sees the Ravens grant Caesars Sportsbook naming rights throughout the club level of its M&T Bank Stadium, and additional exposure via animated displays across the venue’s LED boards.
The brand also becomes title partner of the team’s pre-game show, which broadcasts across its website, mobile app and Facebook page, as well as the sponsor of its Flock Pick 6 predictions game and for all digital content related to the NFL Draft.
“We’re excited to grow our strategic partnership with the Baltimore Ravens by serving as the two-time Super Bowl champions’ official sports betting partner and expanding our role as the team’s only casino partner,” Chris Holdren, co-president of Caesars Digital, said.
“This new agreement clearly establishes Caesars Sportsbook and Horseshoe Baltimore as the team’s most prominent sports betting partner and provides our customers with extraordinary access to Ravens games, signature events at M&T Bank Stadium, Ravens training camp – even the team’s away game trips and the Super Bowl.”
The Horseshoe Baltimore also benefits from the expanded relationship. Ravens’ official casino partner, will be permitted to host an annual event at the M&T Bank Stadium, as well as pre-game events for up to 100 guests. The casino will also serve as title sponsor of the Ravenstown Saturday Night event, which takes place before the team’s home games on Sundays.
“This agreement represents a bold expansion of the winning relationship we already share with Caesars and Horseshoe Baltimore,” Baltimore Ravens chief sales officer Kevin Rochlitz said of the new deal.