Sportsbet leads brand awareness rankings in Australia

Sportsbet has been recognised as the most prominent betting brand in Australia, with 85% of punters in the country aware of the firm.

According to a survey by USB, Sportsbet is the most well-known brand in the national market, ahead of rival major operators Tabcorp, Tatts, Ladbrokes, CrownBet and William Hill, which, together with Sportsbet, account for 72% of active betting accounts in the country.

According to figures released by Nielsen, Sportsbet spent Aus$41 million (€27.8 million/US$30.6 million) on advertising in the last financial year and currently has the most registered customers, with a market share of 26%.

Tabcorp, Ladbrokes, William Hill, Bet 365 and CrownBet each recorded similar brand awareness figures, but Tabcorp boasts more active account, with a market share of 15%.

The USB survey also said while Tabcorp and Tatts have higher brand awareness in states where they hold retail exclusivity, more customers were still aware of Sportsbet.

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