Sportwetten.de links with German Ice Hockey Federation

German bookmaker Sportwetten.de has entered into a long-term partnership with the German Ice Hockey Federation (DEB).

Under the deal, the terms of which were not disclosed, Sportwetten.de will serve as an official partner of the German national ice hockey team.

Sportwetten.de will benefit from a branding presence during Germany home games and also be able to use the DEB and national team logos in its marketing materials.

“The extremely positive discussions and the serious, creative structure of the entire team at Sportwetten.de immediately convinced us that we are in the best of hands,” DEB head of marketing Robert Schütt said.

“We are pleased to have a strategic partner on the side of Sportwetten.de who will develop the sport for the fans with us in the next few years.”

The German men’s team won gold at this year’s edition of the winter Olympic Games, which took place in PyeongChang, South Korea, last month.

Ingo Pauling, head of operations at Sportwetten.de, added: “The historic performance of the team in Pyeongchang has crowned the partnership.

“We were convinced before that our brand fits in perfectly with ice hockey and its loyal fans.

“Therefore, we are pleased that with the DEB we can take a first important step in the still young company history in order to inspire the fans for us.”

The deal comes after the DEB last month also agreed a partnership with LV Bet.

Related article: LV Bet partners German Ice Hockey Federation