William Hill signs up to sponsor St Leger Stakes
William Hill has agreed a deal to become the new title sponsor of UK horseracing event the St Leger Stakes.
The agreement runs for three years, from 2017 to 2019, with the four-day event to be renamed as the William Hill St Leger Festival.
William Hill will sponsor the Group 1 St Leger Stakes, the world’s oldest ‘classic horserace’, as well as one feature race on each day of the event.
This year’s St Leger Festival will run from September 13-16.
Philip Bowcock, chief executive of William Hill, said: “William Hill is one of the best known brands in betting – with a long history of horseracing sponsorship.
“We are delighted to sponsor the oldest classic and we will work closely with ARC to continue to build the profile and popularity of the William Hill St Leger Festival.”
Martin Cruddace, chief executive of the Arena Racing Company, which brokered the deal with the bookmaker, added: “William Hill have the brand, vision and team to help build on the success of both the four-day festival and the feature race, the St Leger, which continues to be one of the most important races in the British Racing calendar.”
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