Neccton to provide AI responsible gambling solution to The Mill Adventure
By Conor Mulheir
1 minute read
Igaming platform provider The Mill Adventure has agreed a deal with player protection business Neccton, for use of its AI responsible gambling solution, Mentor.
The Mentor tool tracks possible problematic gambling behaviour and works to help both players and operators to identify and address possible problems.
The tool identifies potential problematic gambling behaviour, such as a significant increase in deposit frequency, alerts the operator and directly contacts players displaying critical behaviours.
This helps customers make better informed decisions about their play, Neccton said.
“We started our research in gambling 15 years ago and have published multiple academic studies in the area of player tracking and responsible gaming,” Neccton director and head of development Dr. Michael Auer said.
“We have shown that players who gamble responsibly are more loyal and the customer lifetime is significantly longer. We are proud to assist millions of players across dozens of brands across the world,” he continued.