Betting technology supplier Newgioco has rolled out a new flagship mobile web platform for use in sports betting markets around the world, with an emphasis on the US.
The second-generation technology has been designed based on key performance data collected from Newgioco’s first generation platform, with the supplier citing navigation and turn-around time for users to find their favourite event as focus areas.
Although Newgioco has launched the platform for international deployment, it has earmarked the US sports betting market as a key region for the technology.
“Our unique, high-performance second-generation mobile platform is designed from the ground up on our powerful and modular ELYS sports betting engine to win head-to-head against some of our largest peer competitors,” Newgioco chief executive, Michele Ciavarella, said.
“The feature-rich design of our mobile experience, which is central to the highly anticipated execution of our common sense US sports betting strategy, has been a key development project coded by our exceptional software team.”