Newspaper publisher News UK has launched a new affiliate app for its Sun Racing brand, featuring horse racing content and links to odds offered by operator partners.
The app will allow punters to place bets via partners Betway, Coral, Ladbrokes, William Hill and Unibet, as well as read analysis, news stories and columns from Sun Racing ambassadors, TV presenter Matt Chapman and jockey Megan Nicholls.
Former Easyodds chief executive James Garmston, who was appointed director of Sun Racing in January this year, said the launch of the app was designed to “bring a new digital life to the industry”.
“Horse racing is moving on and Sun Racing will deliver for the modern punter,’ Garmston said.
“We want to give the power to the punter and do all of the hard graft for them, whatever their level,” he explained. “It’s no jargon, we get to the heart of what people need to know and deliver it in a style that allows them to have a fun and an informed flutter.”
The launch coincides with the 2019 Cheltenham Festival, which began earlier today (March 12). Sun Racing is sponsoring the 2019 Stayers’ Hurdle at the festival, which will be run on Thursday March 14. News UK will also run a marketing campaign to promote the app, across The Sun newspaper and programming on the talkSPORT radio station.
“Sun Racing has already engaged a strong following of race goers with its unique approach to horse racing, day-in-day-out scoops, pithy analysis and bite-size tips,” The Sun managing director David Robinson said. “We have sought-after reach, high quality content and now, a market-leading betting product.”
The roll-out of the new racing product expands The Sun’s range of gaming products, which includes the fantasy football game Dream Team and Sun Bingo. It follows the collapse of the Sun Bets sports betting offering, which failed to gain traction in the UK market and was ultimately discontinued.