AGS eyes Mexican igaming market with new distribution deal

Gaming technology supplier PlayAGS has entered into a partnership with Ainsworth-powered online casino Mustang Money Mexico as it seeks to establish a presence in the Mexican igaming market.
AGS will provide a range of content to Mustang Money Mexico through its AxSys Games Marketplace game aggregation platform.

Customers of Mustang Money Mexico, which is operated by Ainsworth Game Technology, will have access to AGS titles such as Golden Wins, Jade Wins and Longhorn Jackpots as well as content from AGS’ network of third-party suppliers.

AGS is already established in the Mexican land-based market, and Bryan Bennett, senior vice-president of interactive, said the supplier is confident its online titles will also be successful and even help drive the popularity of its content across other channels.

“This is our first cross-channel opportunity to offer games in both a real-money online and land-based market, and reflects our focus on distributing our entertaining content online into other regulated real-money gaming markets as we continue to grow our interactive business,” Bennett said.

Jason Lim, general manager of online gaming and interactive at Ainsworth Game Technology, added: “We have been working with the AGS igaming team for some time now as a supplier of third-party game content, and we’re thrilled to take our relationship to the next level by making AGS our game aggregator of choice in Mexico.”

The new partnership comes after AGS last week completed its acquisition of slot route operator Integrity Gaming in a deal worth $49m (£37.7m/€43.3m). AGS will now integrate the Integrity brand, operations and team, and manage the centralised service from its offices in Oklahoma City, Oklahoma.

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