EveryMatrix pulls B2C offering from Danish market

EveryMatrix has announced that it is to close its four white label websites in Denmark as it focuses fully on offering B2B solutions in the market, just months after making a similar move in the UK.

The operator had been running Casinohouse.dk, 777.dk, Cictoriamilan.dk and Jetbull.dk in Denmark, but all sites will now cease customer-facing operations in the market.

Instead, EveryMatrix will focus on its B2B services in the country, including its range of platform and software solutions.

“Although EveryMatrix had a strong bond to its white label business which brought commercial success and ambitious operators on board, in the last years the overall direction of the company shifted towards providing B2B specialised software solutions,” EveryMatrix explained.

“EveryMatrix is fully committed to further strengthen its position as a market leader in the B2B space, and it will continue to build and develop in that direction.”

The move comes after EveryMatrix in September also announced that it was to give up its B2C operating licences for remote betting and casino in the UK and instead focus on B2B operations.

EveryMatrix had been running its white label operations in the UK since 2014, but this came to a halt when the GB Gambling Commission suspended its UK operating licence.

Although EveryMatrix said it would seek to have the suspension lifted, it said in a statement that its white label business is “irreparably damaged, despite its best efforts to swiftly prove the ability to operate in a safe, responsible, and compliant manner”.