GiG offers free coronavirus compliance checks to operators
Gaming Innovation Group (GiG) is to offer free searches to online operators that are concerned affiliates are using the novel coronavirus (Covid-19) pandemic to promote their brand.
According to GiG, supervisory authorities identified that a number of unethical affiliates have been exploiting the coronavirus crisis to boost search results of certain brands.
In response, GiG has added a number of coronavirus keywords to its GiG Comply proprietary affiliate monitoring and compliance software, with operators able to carry out searches free of charge.
“We don’t believe anyone should be profiteering off this crisis, which is having a huge effect on so many within our industry and through many others,” GiG’s director of sales James King said. “Therefore at GiG, are running checks against Covid-19, Coronavirus and other associated keywords for operators for free.
“Our technology can scan and analyse thousands of web pages within a short space of time and therefore is well placed to support our industries fight against those profiteering off the back of this crisis.”
GiG is the latest gambling business to offer certain services free of charge in the midst of the global coronavirus outbreak.
Last week, Bosnia-based igaming solutions provider NSoft announced it would offer its virtual and draw-based games free of charge to help operators mitigate the impact of coronavirus on their businesses. Compliance solutions provider W2 Global Data is also offering its services without any fees attached, while esports data specialist Bayes Holding is offering new customers a discount on its data feeds.
In addition, iGB yesterday (23 March) announced that all premium content will be free at least until the end of April.