Pinnacle relaunches in Sweden after two-year absence

Online gambling operator Pinnacle has reopened its sports betting website in Sweden under its new gambling licence in the country.

Pinnacle had not been active in Sweden for two years, a period during which it was able to both apply for and secure a licence to operate in the country’s newly regulated market.

The Swedish Gaming Inspectorate (Spelinspektionen) awarded the licence to the operator in December last year, but Pinnacle held off on relaunching its platform until a later date.

After the Swedish government granted permission for the Allsvenskan, the top-tier club football competition in the country, to recommence this week following a period of suspension due the novel coronavirus (Covid-19) pandemic, Pinnacle chose to push ahead with the launch.

“This re-launch is a proud moment as Sweden is a key market for us, with many loyal customers having used Pinnacle over many years,” Pinnacle chief executive Paris Smith said.

”We left the market on good terms and are returning as a fully licensed, regulated operator. We fully embrace the Swedish regulations and wanted to do things in the right way.

“Having done so, we now see this as an opportunity to contribute to a serious gaming environment in Sweden long-term and to be a key part in the development of the market.”

Pinnacle’s relaunched online platform features a wide range betting options for traditional sports events, as well as esports competitions.