Snai renews and expands Betgenius betting supply deal

Genius Sports’ Betgenius has renewed its partnership with Playtech-owned Italian operator Snai, to supply a range of in-play trading and streaming content.

The in-play content that Snai will receive has been significantly expanded through the new agreement, with Betgenius to provide odds feeds for hundreds of thousands of sporting fixtures, all underpinned by official data. This includes coverage of the English Premier League and basketball’s EuroLeague.

Betgenius will price and settle all markets, while giving Snai the option to customise its trading operation for each fixture and market type, allowing it to differentiate its offering in the market.

Snai will also become the latest operator to integrate Betgenius’ new streaming service. Launched in October last year, this features football, basketball and volleyball feeds from events around the world, designed to boost turnover and aid customer engagement.

“Quality customer experience is at the heart of our model at Snai,” the operator’s chief executive Fabio Schiavolin said. “We’re committed to offering a product that’s frictionless, unique and engaging around-the-clock, and Betgenius’ live trading and streaming services, backed up by an impressive portfolio of official content, will support us in doing that.”

Jack Davison, chief commercial officer of Betgenius parent Genius Sports Group, added that Snai’s renewed investment in the supplier’s solutions was a sign of its commitment to quality and reliability.