Sports betting

NFL signs Caesars, DraftKings and FanDuel as first US sportsbook partners

| By Robert Fletcher
North America’s National Football League (NFL) has announced that Caesars Entertainment, DraftKings and FanDuel will become its first official sports betting partners in the US.

ach of the multi-year agreements will allow the gambling operators to leverage official NFL marks within the sports betting category and activate around retail and online sports wagering.

Caesars, DraftKings and FanDuel will also engage with fans through NFL-themed free-to-play games, as well as have the right to integrate relevant sports betting content directly into NFL Media properties including NFL.com and the NFL App.

DraftKings and FanDuel will add NFL highlights, footage and Next Gen Stats content to their platforms, while Caesars and the NFL will collaborate on integrating NFL content into Caesars platforms.

The three operators will also use the NFL’s official data feed, as well as work closely with the NFL on its integrity policies, including intelligence sharing, advocacy efforts and responsible gambling education.

Read the full story on iGB North America.

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