Content from PA Betting Services – which is owned by PA Media Group, formerly known as the Press Association – will be regularly refreshed across BoscaSports screens in retail betting environments. This content will include ratings, statistic-based infographics and other material such as enhanced form guides and race cards.
The partnership covers sports including horse racing, greyhound racing and football, with tennis, golf and other sports to be added in the future.
PA Betting Services content is already displayed in independent UK bookmakers, as well as Flutter Entertainment-owned Paddy Power retail venues, and on the majority of UK racecourses, however the company said the partnership will allow it to explore new domestic and international opportunities.
In addition, it said the deal responds to an accelerated move towards paperless environments across the retail betting industry and that BoscaSports and PA’s end-to-end content and display solution would allow brands to realise cost efficiencies, publish unique promotions and tailor sports betting content to local outlets.
The two businesses said they would also work together to develop new products aimed at driving betting activity, in order to create new revenue streams for retail operators and capitalise on international growth opportunities.
“This partnership is a hugely significant step for BoscaSports to bring its digital platform to a global sports betting audience,” said Eugene Mitchell, chief executive of BoscaSports.
“PA Betting Services is providing world-class content across a range of sports and we are now making that available to retailers in any market in a simple, cost effective way, and with a proven track record on delivering innovation. We can also provide it in the local language through our automated translation engine which we recently launched in the Italian marketplace.”
Richard Duncan, head of business development, racing and sports betting and PA Media Group, added: “Combining our expertise in sport editorial, data and content production with BoscaSports’ cutting edge display technology will provide a much richer experience for passionate sports fans using retail betting shops around the world.”
“The scale of BoscaSports’ digital display network will not only broaden the reach of our premium content, but also will allow retail environments to reflect the dynamism of the sports they cover.”