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Penn National Gaming integrates loyalty program with Choice Hotels

| By Daniel O'Boyle
Penn National Gaming and Choice Hotels International, which operates the Ascend Collection brand, have agreed a deal to combine both companies’ loyalty schemes.

The agreement allows members of Penn National Gaming’s MyChoice loyalty program to earn loyalty points at Choice’s hotels and vice versa for, Choice’s Choice Privilege program.

In addition, customers may book stays at Penn National properties through Choice’s booking platform.

“With these exciting Penn properties joining Choice and our Ascend Hotel Collection network, we will be able to provide guests even more upscale travel experiences and a wider variety of fun and entertainment on the road,” Robert McDowell, chief commercial officer of Choice Hotels, said.

Read more on iGB North America.

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