Betsson appoints Glasfors to lead investor relations

Taking on the role with effect from 2 May, Glasfors will become part of Betsson’s group management and report to chief executive Pontus Lindwall

Glasfors joins Betsson having most recently served as head of investor relations at payment service provider Trustly.

He brings further experience in investor relations and strategy from his time at NetEnt, while he also has spent time working in institutional equity sales, both in Sweden and internationally.

“Betsson’s recent investments and acquisitions make this an exciting time for the company with growth opportunities in several new markets around the world,” Glasfors said. 

“The group has also made many efforts in recent years to integrate sustainability in its strategy and thus create favourable conditions to secure a sustainable and responsible business model for fair and competitive gaming markets.”

Lindwall added: “Roland’s extensive experience from capital markets and work in investor relations will be a great asset for us. His experience from the gaming sector is yet another advantage. 

“With Roland on board, we can continue to further sharpen our communications and accelerate the pace of our sustainability work.”

The appointment comes after Betsson’s nomination committee last week proposed Eva de Falck, Louise Nylén and Tristan Sjöberg as new board members.

In addition, the committee proposed Johan Lundburg as chairman, as previously announced, as well as the re-election of Eva Leach, Peter Hamberg and chief executive Pontus Lindwall to the board.

Last month, Betsson revealed that it was able to match its full-year revenue record in 2021, despite the operator experiencing year-on-year declines in a “challenging” fourth quarter.