PointsBet confirms latest Canada hire as Rivers takes marketing role
| By Robert Fletcher
The Canadian division of online gambling operator PointsBet has appointed Dave Rivers as vice president of marketing.
Rivers joins the operator after 18 years with Bell, where he was most recently director of brand marketing and sponsorship, with responsibility for driving the business’s national sponsorship strategy.
Prior to this, he spent time as director of strategic alliances at Lycos Media and had a spell as director of sales and marketing for eyeReturn.
Rivers will report to PointsBet Canada chief commercial officer Nic Sulsky in his new role.