SIS hands top racing role to McSorley

McSorley will be responsible for racing product proposition at SIS. This includes overseeing the supplier’s racing strategy and direction across retail and digital. 

He will work with SIS stakeholders around the world to improve its live racing offering. In addition, McSorley will lead the supplier’s non-Americas international racing portfolio.

McSorley takes on the new role having served as head of international horseracing at SIS for the past two years. Prior to this, he was commercial manager for the UK and Ireland at the supplier.

Before joining SIS, McSorley worked as business development director at Gbet. He also had a spell as commercial director at Metric Gaming, head of business development at BragBet and general manager for Boyle Media at Boylesports.

In addition, earlier in his career, McSorley worked in marketing director roles for Betabet, Easyodds.com and Aspiritus. 

McSorley “honoured” with new role at SIS

“Our 24/7 racing offering delivers great value to operators all over the world,” McSorley said. “It is an honour to be handed the task of overseeing a product that drives revenues while being enjoyed by millions of people.

“We will continue striving to further develop our high-quality product, which offers a constant stream of regular betting opportunities.”

SIS chief operating officer Andy Purkiss added: “Conall has shown in his time with SIS that he has the product knowledge and commercial acumen that will help us to continue leading the way in delivering top-class products to a growing number of partners. 

“We’re excited to see him take on this new role and look forward to building on the strong momentum our racing offering has produced in recent months, while adding value for our customers and rights partners.”

SIS carries over 35,000 horse races and more than 27,000 greyhound races annually. This includes action from over 170 tracks, producing 8,760 hours of betting content for global operators.