Strive Gaming brings in Haig Sakouyan as client success VP

Sakouyan has more than 19 years’ experience in the industry, during which time he has worked on more than 18 casino and sportsbook launches across the US. In his new role, he will be responsible for customer and end-user care.

Prior to his new role, he served as vice president of B2B with Bally’s Corporation subsidiary Bally Interactive, where he was responsible for partners including theScore and Rushmore gaming. He also oversaw all B2C launches for its BallyBet sportsbook in this position.

Previously Sakouyan was director of B2B services at Rush Street Interactive and worked as director of business development for BlueBat Games, which was later acquired by Novomatic’s Greentube.

“Sakouyan is an experienced and respected executive within the industry and is a key hire for us if we are to deliver on our slogan of performance at scale,” said Max Meltzer, chief executive at Strive Gaming.

“Sakouyan joins Strive Gaming at a time when there is incredible momentum behind the business with licences already secured in Arizona and Colorado and with applications in progress in other states, and I look forward to working closely with him as we move towards going live with our first partners.”

Strive Gaming received its first US licence from the Colorado Limited Gaming Control Commission in September.

In addition, Sakouyan is the first employee of Strive Gaming’s Canadian office, which is based in Vancouver.

“I am thrilled to join such an incredible team and to be able to use my years of experience to help Strive Gaming’s operator partners leverage the full power and potential of its cutting-edge platform,” said Sakouyan.

“This is an organisation that has made clear its ambitions and goals for the fast-growing US and Canadian markets, and I am honoured to be playing a part in what will undoubtedly be a hugely successful story for the company.”