PointsBet appoints Roecklein as vice president of content

Roecklein formerly served as senior vice president and general manager at Cheddar News, overseeing content, growth, programming, and production for the live-streamed financial news network. He has also served as an executive producer at Time Inc.

He will be tasked with heading up PointsBet’s content strategy for digital, social and traditional media, while maintaining key relationships with the likes of NBC Sports, in addition to professional sports leagues including the NFL, NBA and the PGA Tour.

Roecklein said: “PointsBet’s stable of talent and sports partnerships offers a treasure trove of untapped resources.

“The industry is just starting to embrace the assets available to create extraordinary content for use in traditional, online and social media. We are at the precipice of what’s to come. True to form for the brand, PointsBet will be at the forefront of attracting users and engaging them where they are.”

Roecklein will be working under chief marketing officer Kyle Christensen, who was appointed to his role in October. The company also hired Mary-Beth Hosking as chief information officer in another high profile appointment towards the end of the year.

Christensen added: “We are poised to do big things with Liam coming on board. His proven track record of growing businesses using content as a staple for building communities can’t be understated.

“This market is still so new to so many. We have a unique opportunity here to expand the sporting experience with our in-house technology and the NBC partnership, highlighting why PointsBet is the premier destination for bettors. Liam and his team will be at the center of this.”