Superbet founder Sacha Dragic returns to the helm as co-CEO   

Dragic, who founded the business in 2008, will work with current CEO Jimmy Maymann to lead the business through its next phase of growth. He initially stepped down as CEO in 2019 after 10 years in the role, when he shifted to board member.

Maymann stepped into the role in January when he succeeded Johnny Hartnett who spent almost five years as CEO. He subsequently stepped into a non-executive board position.

All change at Superbet’s C-suite

In a town hall held earlier this week the business announced various key appointments to the executive team, including former VP of engineering Sameen Jalal’s promotion to chief technology officer.

Prior to joining Superbet in May 2022, Jalal was director of engineering for autonomous vehicle developer Wayve.

VP product and data Andrei Dusu has taken on the role of chief product officer, CMO Albert Simsensohn moved to COO and Adam Lamentowicz, general manager for Romania, was appointed chief commercial officer (CCO) for CEE. Eamonn O’Loughlin moved into the role of CCO International.

Simsensohn spent part of his career at McKinsey and Meta in various roles, while Dusu was head of product strategy and operations for various advertising products at Google. Lamentowicz has worked at game development studio BF Games and spent time as CEO for the Polish Chamber of Commerce for the gaming sector.

“A game-changing impact”

“At Superbet we have always planned many horizons ahead with ambition and I’m pleased to see the progress and speed with which the team have been growing and scaling the business to meet this ambition,” Dragic said of his return to the C-suite.

Maymann said: “It’s clear that Sacha will bring a game-changing impact in returning to the business to help us to move faster to the next phase of our growth.

“The appointments of Sameen, Andrei and Albert further strengthens our leadership team, enabling us to scale further and quicker.”