EveryMatrix has announced the appointment of Stian Enger Pettersen as Chief Executive Officer for its casino business unit, CasinoEngine.
Pettersen joined EveryMatrix in 2015 as a product owner and was deeply involved in developing CasinoEngine, its casino integration platform, as well as BonusEngine, which helps operators tailor their acquisition and retention strategies to their customers.
EveryMatrix Group CEO Ebbe Groes described CasinoEngine as the company’s “best product”. Pettersen “knows the casino vertical inside-out”, he added.
“He did an incredible job with BonusEngine, which is now one of our biggest differentiators on the market,” Groes continued. “He’s hands-on, with both business and technical understanding, which is very rare, and has a clear vision which resonates very well with our team.”
Pettersen added: “It is a pleasure to be involved in a very successful product which re-shaped the way our clients compete in the casino space. I’m excited to continue the good work we’ve done in the past years and help casinos be more competitive, profitable, and exceed all their goals.”
CasinoEngine’s latest integration is with BetVictor, which will start offering NetEnt-owned Red Tiger Gaming content through CasinoEngine’s advanced APIs.
Through a single integration in the operator’s front-end, wallet and platform, it will gain access to Red Tiger’s network jackpots.
“We are pleased to be working with BetVictor on their content RNG offering,” Pettersen said of the deal. “Their huge success is owed to their high-performing sportsbook, but I am sure that their investments into the casino side will pay off as well in the near future and help set them apart from other operators with less diversified gaming portfolios.”