The deal sees PointsBet become the first US operator to sign up for the streaming solution, delivered through the supplier’s Betgenius subsidiary. This will allow local players in New Jersey, Iowa, Indiana, Illinois, Michigan and Colorado to view live streams of sporting events via the PointsBet app and website.
It builds on the existing partnership between the companies, through which Betgenius delivers in-game trading content to PointsBet.
The games offered through the streaming service are primarily those played at off-peak times, allowing the operator to supply players with content around the clock, such as when major leagues are in their off-seasons.
“The average US sports bettor currently shows almost a perfect 50/50 split of placing bets prior to the start of competition versus placing bets in-play,” said PointsBet vice president of customer and insights Ron Shell.
Bill Anderson, Genius Sports Group’s senior vice president for the US, added that he was “thrilled” to launch streaming with its first US customer.
“Offering a unique and differentiated betting experience has allowed PointsBet to grow impressively in the US over the last two years,” Anderson explained.