Under both deals, PointsBet may use the team’s logos in its marketing and will have access to sponsorship opportunities and brand visibility across various digital assets.
For its deal with the Colts, this includes the team’s Official Colts Podcast, which will now be sponsored by PointsBet. The operator will also launch mobile push notifications for Colts regular season games prior to kickoff.
PointsBet USA chief executive Johnny Aitken said the agreement – following PointsBet’s partnership with the NBA’s Indiana Pacers – shows the operator’s commitment to the state of Indiana.
Chicago Bears president and chief executive Ted Phillips said of that team’s deal with the operator: “As we break into the sports betting category for the first time, we couldn’t be more excited to welcome PointsBet to the Bears family as a proud partner.
“This deal will bring fans a new way to interact with and cheer on the club.”