![Sam Sadi, CEO, LiveScore Group](https://igamingbusiness.com/img-srv/Wt8u7xoY_ZSW5DFZZl1M_AwkSptlxkz7FfHM02bpTt0/resizing_type:auto/width:0/height:0/gravity:sm/enlarge:1/ext:webp/strip_metadata:1/quality:90/bG9jYWw6Ly8vaWdhbWluZ2J1c2luZXNzLmNvbS93cC1jb250ZW50L3VwbG9hZHMvMjAyMy8xMC9TYW0tU2FkaS1DRU8tTGl2ZVNjb3JlLUdyb3VwLXNjYWxlZC5qcGc.webp)
LiveScore CEO on overregulation and users’ “endless” demand for sports content
LiveScore Group chief executive Sam Sadi says the business may turn to generative AI to satisfy sports fans’ insatiable demand for content and admits the operator would not have entered the Dutch igaming market today.
By nicolemacedo
- Interviews