M&A

Scientific Games acquires BetBuilder pioneer SportCast

| By Daniel O'Boyle
Scientific Games has announced the acquisition of player engagement technology supplier SportCast, developer of the first BetBuilder product.

SportCast offers various engagement tools, but has become best known for BetBuilder, which allows for players to bet on multiple markets within the same game, created in 2017. Scientific Games has noted that single-game multiples have grown rapidly across North America as legal betting has spread across the country.

“For sports fans, the ability to define the story of the game, bet on it and watch it live has become a thrilling way to engage in the action,” Keith O’Loughlin, executive vice president for Sports at Scientific Games, said. “SportCast’s technology and platforms will help us fuel the next wave of our data-driven, global sports expansion.

“The award-winning BetBuilder product is just the first of many innovative products that can be powered by the underlying platform for the benefit of our customers and we’re thrilled to be able to roll these out.”

Read the full story on iGB North America

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