Snaitech continues to lead Italy’s betting market in August

| By Robin Harrison
Playtech-owned Snaitech remained Italy’s sports betting market leader for the second consecutive month in August, though the wider market has once again failed to hit the heights reported in the first half of 2021.
Rome, Italy

According to the latest data, supplied by Ficom Leisure, online revenue was up 29.1% year-on-year to €231.8m (£198.3m/$247.4m). This also represented an 11.9% month-over-month improvement, though the monthly total remains far behind the first quarter. 

During that period revenue surpassed €300m, hitting a high of €351.2m in February. 

Aside from May, when revenue came to €328.5m, monthly revenue has failed to hit those heights, with August’s total the second-lowest of the year to date, after July’s €207.2m

Online casino was once again the biggest vertical, with revenue amounting to €134.2m. PokerStars accounted for 9.9% of this total, as it remained the casino market leader ahead of Sisal, with a 9.1% share. Snaitech followed in third, with 7.8%. 

As usual, PokerStars remained far ahead of its competitors in the poker vertical, though its tournament market share has remained below 50% since January. That is unlikely to change, with the closest challenger for tournaments Sisal, which accounted for 10.6% of revenue, and 6.6% for the cash game segment. 

In sports betting, revenue came to €115.0m for August, breaking down to €33.6m from the retail channel and €81.4m for online. This represented a 7.9% decline from August 2020, but a 17.7% improvement of July this year, when revenue fell to €97.7m. 

Across both channels, Snaitech’s 16.5% market share saw it top the online and retail leaderboard. It contributed 21.4% of retail betting revenue during the month. It was also Italy’s biggest online operator, with a 14.4% market share keeping Bet365 from taking back the top spot for the second consecutive month. The last time the Stoke-based operator didn’t sit atop the online betting ranking was May, another time when it was leapfrogged by Snaitech. 

Scroll down for the full breakdown of Italy’s figures. 

All data and figures from the regulator are processed by leading European corporate advisory firm Ficom Leisure, a specialist in all segments of the betting and gaming sector.

Ficom Leisure also provides monthly figures on the New Jersey online market in the New Jersey iGaming Dashboard, Pennsylvania in the Pennsylvania iGaming Dashboard and Iowa in the Iowa iGaming Dashboard, all of which are available on iGB North America.

It also provides quarterly figures on the Spanish online market in the Spain iGaming Dashboard and the Portuguese market in the Portugal iGaming Dashboard.

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