Entain launches new ‘EnTrain’ diversity and technology program

| By Robert Fletcher
Entain has announced the launch of a new multi-million-pound global initiative to increase access to technology and improve diversity in the field around the world.

The operator said ‘EnTrain’ will focus on positively impacting the lives of over one million people in regions worldwide – either directly or through their families and dependents – by 2030. 

Entain said this represents the global, strategic commitment from the Entain Foundation to a single initiative supporting people across all under-represented groups in the areas around the world in which it operates.

“I passionately believe that we have a vital role to play in inspiring the next generation to pursue careers in technology,” Entain chief executive Jette Nygaard-Andersen said. “Our new EnTrain initiative provides the building blocks to help, through access to academic and vocational courses and the technological expertise and equipment needed to succeed.”

Meanwhile, Entain has – for the first time – published its full Social Impact Report, setting out its social contribution to global communities and breaking down how its has allocated funds to environmental, social and corporate governance (ESG) initiatives.

This comes after Entain last year also launched a Sustainability Charter and announced that it would commit £100m (€117m/$136m) over five years to ESG initiatives.

In addition, Entain will today (10 November) publish the first set of results from trials of its Advanced Responsibility and Care (ARC) technology-led approach to personalised player protection.  

Trials began six months ago in the UK and Entain said that a major milestone has now been reached with results showing that ARC is successfully limiting potentially risky behaviours among players.

Findings will be discussed at ‘Entain Sustain’, a spcial event in London that will set out the group’s commitment to safer betting and gaming, as well as the ways in which the Entain Foundation supports local communities and sports in regions worldwide.

“I have a personal ambition that Entain should become a leader in the critically important area of ESG,” Nygaard-Andersen said. “Doing so will not only benefit the many communities in which we operate around the world, but also our customers, our people, and our business. 

“Our commitment to safer gambling is a crucial component of this ambition. The findings of our ARC trials show that the programme is delivering unprecedented levels of change in protection for those at risk, using our proprietary technology to do so.”

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