The report showed that in 2020, 75% of customers had at least one safer gambling tool activated, compared to 61% in 2019. These included deposit limits (utilised by 22% of people), time checks (5%) self exclusions (5%) and product blocks (1%).
Furthermore, 2.8 million personalised communications were sent to customers regarding their betting behaviour with the aim of promoting responsible gambling habits. This increased 133% from the 1.2 million recorded in 2019.
In addition to 14.2 million generic communications promoting safer gambling, €408m worth of voluntary contributions were made to European sports via sponsorships and sports streaming rights payments – a 20% increase from 2019. 32,479 employees also received safer gambling training last year.
EGBA secretary general Maarten Haijer said: “EGBA and its members are committed to lead from the front on safer gambling and our yearly sustainability report is part of our commitment to be accountable and transparent about our activities, track our progress and support our overall efforts to put safer gambling at the heart of what we do.
“The personal commitment of the CEOs to achieve these objectives is vital and welcomed. It is very encouraging to see that our members are already putting their commitment into action through the greater deployment of safer gambling tools and by communicating more than ever before to their customers about safer gambling, and in an increasingly personalised and targeted way.”