Designed to educate fans about betting on sports responsibly, the campaign will focus on the tagline ‘Stick to Your Game Plan. Always Bet Responsibly’, encouraging fans to only gamble with licensed operators and make use of after betting tools.
The project will see the NFL expand its long-standing partnership with the NCPG, with new funding from the league to enable the NCPG to launch a national grant program to fund enhanced services offered by both local and state-wide providers, as well as prevention programs.
The NFL said its support will also help transform the national problem gambling helpline system and allow for the development of improved communications tools, including a new website that will provide consumers with advice about betting safely and support resources for those in need.
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