Michigan regulator launches new responsible gambling campaign
| By Robert Fletcher
The Michigan Gaming Control Board (MGCB) has launched a new multi-media campaign to encourage responsible gambling among consumers in the US state.
Developed in partnership with King Media, “Don’t Regret the Bet” will promote safer gambling with licensed operators in Michigan.
The campaign will include broadcast TV and radio advertising, point-of-sale video ads at gas stations, digital billboards, social media and digital media, including streaming services and podcast audio.